Make a Career leap with Digital Marketing

The reason you are reading this article is that you either want to learn more about Digital Marketing or are looking at options for career growth as a professional. Well whatever the reason may be, you’ve landed on the right page!

Why Students should learn Digital Marketing 

If you are reading this then you are probably at a decisive point in your life. Let me tell you something, gone are the days when you could choose only from the couple of career options like that of an engineer, doctor, teacher etc. It’s time to choose what’s hot right now!

Digital Marketing Trends and Modules 

A lot of you might be having a question in your mind about what digital Marketing is, how is it useful, what is the difference between marketing and digital marketing, who can do digital marketing, what are the topics covered in digital marketing and why it is trending now. All such type of questions in your mind will be answered after you have finished reading this article.

Meme Marketing 

We all at some point have encountered a meme. Over the years they have become a fundamental part of our digital landscape. It’s become a viral trend spreading like wildfire on all social media platforms, which is why the marketers have adapted it as part of their marketing strategy. The word “meme” was coined by Richard Dawkins in 1976.He argued that virality didn’t just apply to infectious diseases, but also in societal settings. Hence using the word to explain the spread of cultural information. 

Google Ads Keyword Matches 

It is necessary to understand keyword match types, to rum successful AdWords campaign. Match types give you the power to control that how relevant a search term needs to be, to match your keyword and trigger your ad. What Are Google AdWords Match Types?When creating a text ad in your AdWords PPC campaign, you can choose broad match, modified broad match, phrase match, or exact match for your keyword match type. 

Google Ads Extensions 

Brand awareness is always necessary for a business If brand is known, Products/Services must be shown. If products are known, their uniqueness is to be said like this advertisement is required at each and every stage of a business. Unlike the past, now everything has gone online, extent of online ads is more cost effective and less time taking to reach more people. Online ads are generally given in search engines.