Google Analytics

Google Analytics is a free tool offered by Google to keep track of your website traffic. It analyses the traffic and generates the report containing detailed information of people visiting your site, and of any active marketing activities like search ads or social media ads.


As your website is the central hub of all your campaigns promoting the products and services, linking your site with Analytics is the best option to increase effectiveness. This is the reason millions of brands world wide use Google Analytics to get their website evaluated. 


To get your site to show the data one must first have a Gmail id. With that id create a Google Analytics account. While doing so you will have to enter your website URL, it will then send a tracking code to your mail. This code needs to be placed into the HTML back end of their site. If you want to track a page of your website, then the code must be placed on that page. 


How it works? The system collects data through a JavaScript page tag inserted in the code of pages the user wants to collect data on. The page tag functions as a Web bug to gather visitor information. However, because it’s reliant on cookies, the system can’t collect data for users who have disabled them.


In this module we will give you a live website to track, analyse, and report. So, without wasting anymore time, join us to learn more.


The approach of Analytics is to display high-level, dashboard-type data for the casual user, and more in-depth data for professionals. With this tool one can easily recognize poorly performing pages, where visitors got directed from, time spent by visitor on the site and their geographical location. 


Google Analytics also has a dedicated e-commerce feature to track sales activity and performance. This report shows a site’s transactions, revenue, and many other commerce-related metrics.