Course Details

Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Organizations in today’s time opting for digital marketing have a better chance to perform in the world market. Digital promotion of business/products and services is advantageous since the general population is easily approachable online. One of the main advantages of Online Marketing is that it devours less investment, workforce, and assets.

All Courses Topics

Topics Covered
Topic Details
SEO It is the method aimed at increasing the quantity and quality of traffic to the website by optimizing the content
SMM The use of Social Media platforms for promoting your products and services is categorised as SMM.
Google Ads An online advertising service by Google for putting up display ads, products listings, service offerings and video content within the Google Network.