SEO is the process of increasing the visibility of your website on the search engines.


In simple terms, if a website appears on the first page, it is more likely to get more visitors than those that are present on other pages. This module will help you learn the inner workings of search engines. Since 75% of the searches happen over Google our focus will be to understand the various factors that define its search engine algorithm. 

One also needs to understand how to make their search engine result related to the user’s search query so more people click the result when it is shown in search.The main motive is to increase your website traffic, in the most organic (free) way possible. Yes, you heard it right you don’t need to spend a single penny to rank on the first page. 

To ensure this we have two types of methods – On Page SEO and Off Page SEO. 


On Page:


It involves changes made on the website. Such as meta-type description, meta-tag, adding content, using relevant keywords, uploading images on the website and many more. 




Any changes done outside the website is known as off-page SEO. It is also known as creating backlinks to the website. 

The various methods used are:

 Directory Submission

 Blog

 Guest Blogging

 Social bookmarking

 Classified submissions


With this module our focus will be to learn how to rank as top website in world’s best search engine Google.There are other modules too, to discover more about it you can read our detailed blog about Digital Marketing Trends and Modules. We believe that practice makes a man perfect, you will be exposed to live projects. In these projects you get to work on other websites to ensure they become the top ranked site on Google. Get to know about our other modules and join hands with us to become a Digital Marketing Pro.