Why Students should learn Digital Marketing ?

If you are reading this then you are probably at a decisive point in your life. Let me tell you something, gone are the days when you could choose only from the couple of career options like that of an engineer, doctor, teacher etc. It’s time to choose what’s hot right now!


Every few years there comes an industry that is booming. For instance, a couple of years ago it was all about the engineers, but today that market is saturated.Nowadays the growth rate of Digital advertising is at an all-time high, according to a study done by experts they have concluded that digital marketing would provide around 1.5 lakh jobs by 2020. But there are not a lot of professionals to fill them.


According to Associated Chambers of Commerce and Industry of India (ASSOCHAM) survey only 10% MBA’s in India are employable, despite there being a huge demand for MBA’s.This is due to lack of skills that are required by the industry. The students are good at theoretical knowledge but they don’t know the practical approach.According to Economic Times, Digital Marketing is one of the top five professions to look out for. This is because there is huge demand from the Industry due to shortage of talented professionals.


digital marketing

Despite this the problem is that even though the demand for Digital Marketers is increasing, still a lot of Professional institutes fail to incorporate this in their curriculum. To become a digital marketing expert, one does not need a professional degree or a technical background. Students from any stream can take a course in digital marketing to understand its nuances. Learning digital marketing provides you with a competitive advantage and you are prepared to join an industry where the demand exceeds supply.


If you aren’t convinced yet, checkout the benefits digital marketing field has to offer-


§ With digital marketing we can target our audience easily, leading changes will be easy compared to other traditional marketing practices.This

is the reason companies are not looking for marketing students. They are not interested in the summer internship, projects, grades, competitions of the students. They are looking for students who have Industry relevant skills and a sound knowledge of Digital Marketing. The proof of this can be found when you search for the Digital marketing roles on job portals like Naukri, LinkedIn, Monster etc.


§ By being a digital marketer, you have plenty of opportunities to display your creativity in writing, design, video and audio production and many other areas on a day-to-day basis. This is because there is a constant need for fresh ideas- to market products, solve problems and engage audiences.


§ It is a fastest growing sector in India and provides stable long-term jobs.


§ You could either opt for a job or become a freelancer and work at your own comfort and pace.


§ If one of the reasons you want to work in this field is because of your love for Social Media then you should give it a try, all you need to do is keep yourself active on SM and post material that’ll start a conversation.


§ This is one of the most trending jobs right now. You should give it a serious thought because the companies prefer youngsters for a lot of the roles.


§ Well, if you are someone who doesn’t like to learn new things for the job then this is for you. It provides marketing opportunities using platforms that you are already aware of and have been using daily. So, it’s more chilled out than a traditional marketing job!


§ There is a lot to do within the field.        

Social Media Marketing (SMM)·        

Search Engine Marketing (SEM)·        

Search Engine Optimization (SEO)·        

Content marketing·        

Digital Marketing Executive·        

Inbound Marketing


§ A fresh graduate with the relevant skills can begin from 3-4 lakh per annum and move up the ladder quickly.Keeping the above in mind, the time to

choose has come. 


Come join us at  Gyaan Plant , one of the Top Digital Marketing Training Institutes in Hyderabad. Make the right move and think of the future. 

The future is Digital!